Back in its heyday, BlackBerry wasn’t just a market leader in the smartphone realm; it was a symbol of innovation, primarily due to its high-quality product.
To complete its motto, the tech giant employed a tailor-made issue tracking tool that can analyze faults and collect malfunctioning beta devices used by internal staff. By correctly identifying bugs before launching, Blackberry’s production team can quickly flush out and isolate bugs.
What set BlackBerry apart was its commitment to agility. The custom application was all about velocity and precision, enabling the company to assemble crucial deliverables efficiently.
Result: This approach was instrumental in BlackBerry’s strategy to roll out incremental updates for their devices, catering to a diverse, global consortium of carriers with varying demands.
What we learn: This custom software example highlighted how custom software can help us improve product quality.
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