The third-largest beer provider in Vietnam, Habeco, reached out to Synodus after grappling with loss of visibility into how their merchants work and interact with customers.
The loyalty program, despite being created by Habeco, is executed by merchants across the country. Yet, with lack of insights, business leaders can’t measure the program’s effectiveness, urging them to seek a solution.
To regain control of royalty programs and rebuild direct communications channels, Habeco opted for custom software, with integration of Machine learning, IoT and Artificial Intelligence, all handled by our team.
Results: Habeco’s loyalty management system has strengthened Habeco relationships with merchants, maximized ROI and prevented fraud. The business saw a great increase in customer retention and sales, as Habeco can instantly intervene and support merchants to best utilize the loyalty campaign.
What we learn: Don’t just use technology to improve internal performance, it can be a good way to stay in touch with your partners and customers in more meaningful ways, proven by this bespoke software example.
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